Do you want to get your head around internet marketing and e-business?

The online e-Business Marketing professional development course is designed for you to acquire the skills necessary to develop and implement business and marketing strategies for your organisation. It is also designed for people who wish to improve their effectiveness online or conducting business online for the first time.

This course introduces you to a digital-centric approach when considering the needs of your clients or customers, whether you work in a B2C, B2B or in government departments. Areas covered include: Business models being used; website design and analytics; managing market and customer information online; online advertising; email marketing; social media; search engine marketing and optimisation; affiliate marketing; mobile marketing and laws & regulations relating to e-Commerce.

Get a taste of the e-Business Marketing course

Throughout 2012 we will be covering a variety of topics including digital advertising, social media, mobile devices & platforms and e-commerce. The next webinar will address: Why are B2B Marketers turning to social media and what are they doing?

Course structure

Week 1. Digital Marketing Landscape/ e-Business Models/ Business Plans
Week 2. Website Design & Performance/ Web Analytics & Performance Measurements/ Branding Online
Week 3. Mobile Marketing
Week 4. Social Media/ Search Engine Marketing & Optimisation/ Affiliate Marketing
Week 5. Online Advertising/ Video/ Viral Marketing/ Word-of-Mouth/ Email Marketing
Week 6. e-Commerce Legalities and Regulations

How will this course help me?

After completing the course you will have the tools to:

• Develop your own internet marketing plan which incorporates the use of internet technologies and its applications
• Develop new online channels to sell your products and services and integrate these with your existing channels
• Develop and implement digital and interactive communication plans (eg, Search Engine Marketing and Optimisation, Social Media, Mobile, Email Marketing), that are cost effective and are based on revenue objectives
• Monitor and measure the effectiveness of your website with key analytical tools driving traffic and revenue
• Develop and use customer profiling techniques to design and customise new products and services
• Use your database marketing on the internet to further improve the customer satisfaction levels of your potential and existing customers.

How much time will I have to commit?

This course is designed to be flexible, and therefore it is up to you in terms of how much time you decide to invest in the course. However, it is recommended that you spend approximately 1.5 hrs per week on the course material.

Some students are comfortable with just logging on to Blackboard and reading the course materials whereas other students complete all readings and participate in both Blackboard and the Elluminate chat sessions.

What certification will I receive?

All participants will receive a certificate of attainment awarded by GradSchool at the completion of the course

Do I have to complete assignments or sit a formal exam?

Within this course there are no formal exams or assessment tasks.
However, there is an optional assignment that students may wish to undertake to help reinforce their learning.

How will I learn?

The course is delivered through the online learning platform, Blackboard. Your computer will become your classroom and via Blackboard you will be able to interact and engage with the Course Convenor as well as other participants.

Within Blackboard you will also be able to access all the course materials, including an online Book of Readings, post comments on the discussion board and interact through live chat and video conferencing sessions.

You will learn by allocating time for:

• Reading the materials each week (lecture material, readings, articles)
• Engaging with the learning materials
• Participating in the weekly discussion topics with the Course Convenor and other participants on Blackboard and the Elluminate Live chat sessions

Benefits of online learning

• You will engage in a highly collaborative learning environment under the guidance of a skilled online instructor
• You are able to complete the course at any time, from anywhere, catering to the needs of busy professionals
• Course material is accessible 24 hours a day 7 days a week
• The online discussion takes place in a non threatening environment providing the freedom to discuss and share ideas
• Multiple online chat sessions are scheduled for each week, allowing you to select the most suitable session.

Student testimonials

'As a Marketing Manager, the course has given me the strategic direction to implement an e-Business strategy for our organisation. The course was highly interesting, relevant and opened my eyes to an industry that is driving the world in the 21st Century. The moderator made the course directly relevant to today's e-Business environment and I strongly recommend it.'

Gillian Summers - Marketing Manager (Forgacs Group)

'I have a very demanding work/life role so fitting in a course that requires commitment was at first a little daunting. However, the flexibility of being able to learn from home or at work is great and the choice of two sessions a week was really helpful. John Edward's knowledge on the subject is a revelation and so inspiring. I would recommend the course to anyone who wants to keep up-to-date with this new world of business and in particular, anyone who needs to promote their business or sell their products online.'

Andrew Stuart - Marketing Officer (Gosford City Council)

'This course has broadened my knowledge of e-marketing concepts and practices and I now have a better understanding of how we can integrate them into our marketing program. As a result of the course we have reviewed our entire marketing process to integrate a large portion of e-marketing practices to both our existing customer base and new clients. I would recommend this course to others as we have found it extremely beneficial.'

Tony Atkinson - Business Manager (Atkinson Training)

Learning outcomes

This course covers a vast number of topics. Over the six weeks you will:

• Understand how the internet is impacting on marketing and sales performance
• Learn how to apply the latest e-Business marketing models and frameworks to your workplace
• Learn key areas relating to online information systems such as eCRM (customer relationship management), conducting online market research; profiling customers; web analytic tools; measuring marketing campaign effectiveness
• Learn and understand the frameworks for developing a highly interactive and personalised website and the key metrics to measure its performance
• Understand how mobile marketing is impacting sales and build this into your sales and marketing plans
• Understand the new e-marketing practices such as Search-Engine Marketing and Optimisation, Affiliate Marketing, Social Media and other forms of online advertising and build these into your sales and marketing plans
• Explore and develop insights into new and emerging e-Business technologies, products and services that will impact your organisation
• Understand the laws and regulations when selling online

This course is proudly supported by SocialMediaNews.com.au - a dedicated information resource highlighting the latest industry news in social media, tips, tutorials, case studies and statistics.